When most people think of targeting businesses, they naturally focus on marketing to employees to increase lunch traffic. However, often overlooked are other avenues of revenue that targeting businesses can generate. Employees of business can generate much more than just lunch. Breakfast on the way into the office, happy hour, or picking up dinner on the way home are just some of the additional opportunities that are often missed. Of course the businesses themselves should also be targeted for catering and corporate events.

ADM Marketing hits both small and large businesses employees and corporate decision makers for a 1-2 punch that our competitors cannot match.

Why target businesses?

1. Small businesses can mean big bucks. Making up more than half of all business persons in the Nation, small businesses cannot be ignored. In fact, small businesses are more likely to bring food in for their employees as time constraints and deadlines are the focus. Also, with ADM Marketing proprietary selections, we make sure to hit real small businesses and not the home-based variety.
2. Target individual employees at big businesses for just pennies a piece. We send out individual offers for every employee based on what our customers want to promote, be it increasing lunch traffic, to breakfast take-out, to car-side pick-ups.
3. Reach large business big-wigs for catering and corporate event opportunities. Our business mailers are a great way for our customers to get their best pitch in front of corporate decision makers. Everything from professionally designed one-sheets to complete menus can be included to show you are the best choice for catering everything from a Christmas party to sales meetings.

What does ADM Marketing do differently?

We believe that our business-to-business marketing service should be entirely about your specific business needs and all about your brand.

1. All creative is custom designed for you, addressing your business goals
   • Promote lunches, dinners, Applebee's Anywhere™ catering, Happy Hour, Take-out and Carside To Go™
   • Promote only specific days or day-parts.
   • Promote new menu items or new store openings.
2. Separate mailers are designed to reach into large and small businesses respectively.
   • Small Business Mailers focus on companies with less than 20 employees
     • Self-mailer of 8"x18" tri-fold with up to 8 credit card size offer cards
   • Large Business Mailers focus on companies with more than 20 employees
     • Up to 5 custom designed pieces typically including 9"x12" envelope, cover letter, flyer, buckslip, and offer slips
3. Very low minimums and flexible volume-based pricing allows you to react to specific business needs
   • We are able to manage multiple locations for price savings, provided the creative and timing is shared
4. Where possible, we track the responding employees and enter their data into your house database
5. Pricing includes all creative, printing, lists, data & mailing processes and postage

With every piece custom designed for the needs of each client, low production minimums and the ability to target both small and large businesses around all of your locations, ADM Marketing's suite of B-to-B programs are the answer to converting business potential into great business.